(Based on Alex Hormozi $100M Money Models, Launched in August 2025)
Most people don’t have a “content problem.”
They have a money model problem wrapped inside a boring content problem.
If your content isn’t converting, here’s the truth:
People don’t trust you, don’t want your thing, or don’t understand it.
And that’s your fault.
But the good news? Converting content isn’t magic. It’s mechanisms.
The same mechanisms that turn strangers into buyers in every single business category, be it service, retail, online, offline, low-ticket, high-ticket.
And those mechanisms show up in the $100M Money Models launch over and over again.
Let me break them down so you can actually use them today.
1. Start With an “Attraction Offer” in Your Content
If your content isn’t pulling people in, it’s not an algorithm issue.
Your offer is weak.
Attraction offers answer one question:
“Why should I pay attention to you right now?”
Inside the launch, Alex talks about attraction mechanisms that get strangers to buy
win-your-money-back offers, giveaways, dummy offers, buy-X-get-Y-free, pay-less-now/pay-more-later, etc.
Your content needs the same psychology.
You’re not selling your product in your content.
You’re selling attention.
So your content needs an attention offer like:
- A bold promise (with proof).
- A controversial angle.
- A surprising reversal.
- A frame break that makes people stop scrolling.
In the “hooks playbook,” Alex talks about using proven hook formulas across platforms like email, ads, social, everything. The hook gets the view. The view opens the door.
Without the hook, nothing else matters.
Most people write content like they’re trying to be polite.
Polite content doesn’t convert.
Clear, bold, valuable content does.
TEMPLATES (from the Hooks Playbook principles)
1. Pattern Interrupt Hook:
“Everyone is doing X. Here’s why it’s killing your results.”
2. Consequence Hook:
“If you don’t fix this one thing, nothing else you do in your business will matter.”
3. Reversal Hook:
“You don’t need more leads. You need this instead.”
4. Proof Hook:
“I grew from _ to _ using only this mechanism.”
EXAMPLES
“We generated 584,000 registrations using the same mechanism I’m about to show you.”
“Most content creators don’t have a content problem, they have a money model problem.”
“You think you need better marketing. You actually need better offers.”
2. Reveal a Problem Your Reader Didn’t Know They Had
In Money Models it includes upsell mechanisms, and one of the strongest is the “problem reveal method.” Customers see the next problem after they buy the first thing.
Your content should do the same thing, but before they ever buy.
Good content exposes a problem the audience didn’t know they had and makes it obvious that you understand what they’re dealing with better than they do.
Example sequence:
- Show them why what they’re doing doesn’t work.
- Expose the hidden cost of staying stuck.
- Show the simple mechanism that fixes it.
Once someone believes you diagnosed the problem correctly, they automatically assume your solution is the right one.
That’s how you convert without selling.
TEMPLATE
- “You think your problem is X.”
- “But here’s what’s actually happening…”
- “And here’s why it’s costing you more than you realize.”
EXAMPLE
“You think your content isn’t converting because the algorithm hates you.
Wrong. It’s because your hook is weak, your value is generic, and you never give a fast win.
Fix those three and you’ll convert more with 100 views than most people do with 10,000.”
3. Give Them a Quick Win (But Not the Whole System)
During the launch, Alex walked us through how businesses scale when customers spend more money faster, with less resistance.
Quick wins reduce resistance.
They make people feel like:
“This works. I want more.”
Your content should deliver micro-results:
- A mindset shift
- A simple action
- A small realization
- A new way to see their situation
Quick wins = trust.
Trust = conversion.
Simple.
TEMPLATE QUICK WIN IDEAS
- “Here are 3 hooks you can steal today.”
- “Here’s the exact sentence I use to start every converting post.”
- “Here’s the problem you’re missing and how to fix it in 30 seconds.”
EXAMPLE
The 10-Word Post Formula:
“Most people fail at X because Y. Here’s the fix: Z.”
Plug and play. That’s a quick win.
4. Stack Value Like a Money Model
A $100M money model is a sequence of offers engineered to get a buyer to spend more over time.
Your content should be a sequence too.
Stop posting random tips.
Start posting stepped transformations.
Each piece should push them deeper into your world:
- First post: Identify the problem
- Second post: Reframe the problem
- Third post: Show the mechanism
- Fourth post: Give a win
- Fifth post: Present the next step
That’s how you turn content into a funnel, without saying the word “funnel.”
5. Build Your Identity as “The Person Who Solves X”
In the launch Alex explained how businesses went from stuck to scaling because they stopped being “another gym,” “another agency,” “another coach” and started applying mechanisms that made them stand out.
Your content must create the same effect.
You want people thinking:
“You’re the only person who actually explains this in a way that makes sense.”
This is how branding works in Money Models:
- Pick the right associations
- Repeat them
- Reinforce them across content
- Make your offers match your message
Your content is the reputation you build in public.
Your reputation is the trust that converts.
TEMPLATE FOR BRAND ANCHOR POSTS
- “If you want X, I’m your guy.”
- “Everything I teach helps you do Y.”
- “My content exists for one reason: Z.”
EXAMPLE
“My content exists for one reason:
To help you create digital products that actually sell.”
Repeat it. Reinforce it. Make it real.
6. Make the CTA the “Next Logical Step,” Not a Sales Pitch
Nothing converts like continuity, buyers making payments repeatedly because the value continues.
You can use the same thinking in content.
A CTA isn’t:
“Buy my stuff.”
A CTA is:
“You’ve already made progress. Here’s the next logical step.”
If your content is structured like a sequence of wins, the CTA becomes obvious.
That’s how you lower resistance and increase conversions. No begging, no pressure, just alignment.
TEMPLATE CTA
“If this post helped, then you’re ready for X.”
EXAMPLE CTA
“If this content guide helped you see how to turn posts into conversions,
you’re ready to start creating digital products people actually buy.”
7. Here’s Your Next Logical Step
If you want to turn content into real buyers, you need a system for it.
Just like you need a money model to scale.
So here’s the next step in your growth:
👉 Grab my small ebook on creating and selling digital products
It will show you how to turn what you know into something people buy, exactly the way money models are built.
👉 Then get my Facebook 101 training
So you can get that content in front of people who will actually take action on it.
If you implement even one mechanism you read today, your content will convert more than most people’s entire strategy.
Because the real secret is simple:
Content doesn’t convert.
Mechanisms convert.
Use better mechanisms.